The Centre for Social Justice

The Centre for Social Justice

The Centre for Social Justice (CSJ) is an independent think tank aimed at putting social justice at the heart of British politics.

We were tasked with reviewing how their current brand could be refreshed and the website redeveloped to be more user-friendly in order to manage their growing requirements.

One aim with the brand was to make the acronym ‘CSJ’ synonymous with the charity, and our approach focused on pushing the acronym to the forefront of their branding so that it appeared in key locations. This had the effect of getting new and existing clients to immediately make the connection when engaging with the brand.

With this project, as with much of our work, we kept the design clean and clear to prevent the user getting ‘bogged down’ by too much information. We modernised the CSJ brand and rebuilt their website, achieving outstanding results unprecedented within the industry.

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