New website and graphic design for a building products brand

Magply is an established building material with fierce competition. Operating as they do in a crowded, competitive market, they needed a distinctive brand, marketing collateral and a website where they could share their technical qualifications, the product’s usage and its benefits clearly. A website which was also easy for their busy team to keep up to date as the business grew.

We therefore worked with Magply to create a brand and website structure built to support their long-term growth plans.

The result is a scalable, multilingual website where it’s easy to add new content, which showcases their technical strengths and supports the brand’s growing presence in the European market.

How did we do this? 

It was more than five years ago that the Magply team first approached us to create a brand and associated marketing materials.

As they continued to gain certifications for different applications our approach, from inception onwards, had to allow the brand to evolve to reflect the brand’s growing list of applications and certificates. Therefore, when it came to the website we had to develop a platform which would act as a marketing resource while also accommodating technical detail.

We started with the creation of a clean logo that encompassed a magpie, as directed by the client. Then, we worked on the website design and development, keeping in mind the evolving nature of the brand. The website was designed in sections with a corporate structure that would allow the client to easily add relevant content as and when required. We also ensured the website was multi-lingual to cater to the European market. Additionally, we made use of large images and videos to make the website visually appealing and engaging.

Our approach of guided brand and web development helped Magply to understand the process at every stage and for this to be a true collaboration.

Since then we have worked with them as their brand guardian ensuring every piece of material produced as part of their marketing and sales efforts has their brand properly applied to maintain its strength and visual recognition. This is crucial as it’s such brand consistency which serves to make them memorable and front of mind for their buyers helping them compete in a busy market.

When it comes to their audience safety is of paramount importance, a theme common in the construction sector. The quality of their product, and its ability to withstand fire, is thus of utmost importance. Consequently, it was our job to use our design skills to convey their expertise; we did this by prominently featuring their benefits and certifications alongside shield icons owing to the connection a shield has to the provision of safety and protection as well as consistently using clear space and hierarchy to allow the benefits to shine through.

Overall, whether we are designing leaflets or exhibition pull ups our graphic design expertise allows the uses and benefits of the product to speak for itself.

Need to refresh the website for your building products business?

Your website can do more than simply show your products. It can, and should, help people understand them, trust them and you and convert from prospects into buyers.

If you need a site that presents technical information clearly, markets your products and expertise and is straightforward for your team to manage and update then – get in touch – we can help.

We design and build websites properly – carefully with long-term usability in mind.