Duzz is a non-corrosive concrete remover for the building industry, produced in the U.K. and distributed across Europe.
We were commissioned to work on the design and branding for Duzz, focusing on their unique selling points. The key aim was to ensure that customers would immediately recognise what Duzz is just from looking at the product.
We achieved this by having the packaging directly demonstrate what the product does by using the word ‘acid’ and showing the effect the acid has on metal. The results are that the branding truly stands out and makes for excellent trade press and online work.
As Duzz is sold across Europe, we were also required to deliver a multi-lingual website and information that reflects the brand and packaging of Duzz.