What’s the difference between icons and infographics? Sometimes there is just no escaping the need for large amounts of detailed text on a subject. Often however, this data can be broken up, made more easily digestible and thus enhanced, by the use of either strategically Read more
Beautiful when done right but harder than it often looks, what should you feature on your homepage for maximum effect? And, just as importantly, what shouldn’t be on your website’s homepage? Your website’s homepage is your online front door, the first port of call for Read more
Choosing colours – whether for your home, your brand or your project can be fraught to a level out of all proportion to what is so superficially superficial. But in reality, colour is not superficial is it – there have been many reams written on Read more
Why are we so averse to justifying the text on materials we produce? We understand why we are asked to do this – we can see that in some respects justifying text can make documents look ‘neater’. However, while we always want the materials we Read more
Better Briefs = Better Projects You have something you need – a new website perhaps, or a bit of a makeover of your brand, or even a whole new brand for a whole new company. You’ve done your research and found an agency you like Read more
Nothing is permanent, and websites sadly can also suffer from ageing. As the digital technology industry evolves, your website can become dated in a few years. Fortunately however, you can always update and revamp your website with new features and tools to help your business Read more
Website development: website bots A bot, an automated little creature, is a software application that has been developed and programmed to perform particular tasks. These tasks are often repetitive and so a bot, which acts according to its instructions without the need for breaks, saves Read more
Website development: what to watch out for with plugins Regardless of whether you outsource the management of your website or are building a website yourself, you should be aware of what plugins are. If nothing else, it will help you understand what your web developer Read more
A guide to images and copyright law You’ve drafted, re-drafted, honed and refined your copy so it perfectly conveys your message. And now you’ve finally tracked down the perfect image to illustrate your point – but have you checked whether you’re legally allowed to use Read more
Graphic design and image resolution Ever been confused as to why your designer or printer is asking for a high resolution (high res) image or unclear as to how to tell if the image you have is or is not high res? Comparing a high Read more
The removal by Google of third party cookies in 2022; for some a privacy win (or improvement at any rate), for some a revenue threat and for some a threat to competition – but what are the practical implications for you? First off, what’s a Read more
Prior to the Covid-19 pandemic forcing us all to adopt new ways of working, living and interacting there had already been rapid uptake in digital technology in areas which had previously been dominated by face to face, offline communication. Since March 2020 this trend has Read more
One year on from the start of the Covid-19 pandemic many of us who might previously have been reluctant to try out new digital technologies are now accomplished Zoomers, Teams masters and Slack supremos. Much of the technology that has kept us connected and working Read more
Every industry has its acronyms, obvious once you know but irritatingly confusing otherwise. We want to make the process of launching your website – showcasing your products or services to the world – as straightforward as possible. To demystify the process we have put together Read more
Over time, consumers become desensitised to the same message. Your current branding strategy may be working, but you can’t assume this strategy will continue to work indefinitely. You should be considering what your brand is saying about you today, while evaluating your strategy for tomorrow. Read more
