Over time, consumers become desensitised to the same message. Your current branding strategy may be working, but you can’t assume this strategy will continue to work indefinitely. You should be considering what your brand is saying about you today, while evaluating your strategy for tomorrow. Read more
We have listed five things you can do to help secure your WordPress Website from attacks, all of them you can do without any knowledge of coding and within your WordPress admin console. Keep your WordPress installation and plugins up to date Don’t use ‘admin’ Read more
In the past year, there have been some substantial changes in the way businesses are ranking in search engines. Most of these changes have been implemented through Google, one of the most commonly used search engines, but other search engines like Yahoo and Bing are Read more
People toss the term bounce rate around, but what does it really mean? Your bounce rate indicates the percentage of people who land on a page and then leave without going anywhere else on the website. Try to visualise your home page as the entrance Read more
Social media is an invaluable, oftentimes untapped tool for reaching out to potential customers and followers who may wholeheartedly support your business. It’s a way to inspire brand loyalty, improve or build a reputation, and garner free, unlimited advertising in a smooth way that doesn’t Read more
The world of technology and digital advertising has people thinking that printed marketing is old news and should be abandoned. Companies see all of these flashy online advertisements and immediately jump on the digital advertising bandwagon throwing print advertising to the wayside. But print advertising Read more
WordPress, it isn’t just for blogging anymore! Back when it was first founded in 2003 as a blogging platform the very idea that one day it would become the most popular CMS strategy for commercial websites was a mere pipe dream. However, since that time Read more
Every SEO expert and search engine marketer has been talking about Google Panda lately. But just what is it, and how does it effect you as a business owner? To understand that, you first have to know a bit of history. Old SEO Before Google Read more
Get the right domain for your organisation We meet a lot of new and small businesses that haven’t managed to get the domain name they wanted, but now may be the chance you have been looking for to get a short and rememberable domain name Read more
Don’t get caught out by Google Penguin This is about Google Penguin and what you can do about it if you believe you’ve been affected. Google is a search engine whose primary objective is to provide quality search results. Consequently, over the years it updates Read more
Responsive web design is capable of providing an optimal user experience. If you were to use a PC and then a iPhone to browse a responsive website, you can expect the same content without a fall in convenience. This is because rather than having a Read more
There was a day when getting a top ranking for a competitive search term with Google was easy. All you had to do was acquire a few thousand backlinks from various sources, all with the desired search term in the link description. If you had Read more
Social networks have transformed businesses in a way nobody could have predicted. They provide for wonderful marketing opportunities and allow a business to reach a larger number of people in a simple and inexpensive way. Google+ is no exception, and even though it has been Read more
Most businesses are keenly aware of the necessity of establishing an online presence in the form of a website. In fact nearly 2/3 of Britain’s adults purchase goods and services online. Britain leads the developed world in the ratio of online to high street shoppers. Though Read more
A QR code, or Quick Response Code, is a two-dimensional grid of tiny squares (matrix) that make up a barcode, which is usually machine-readable and holds individual information. The QR code system was invented back in 1994 by Denso Wave, Toyota’s subsidiary. The main purpose Read more
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