The removal by Google of third party cookies in 2022; for some a privacy win (or improvement at any rate), for some a revenue threat and for some a threat to competition – but what are the practical implications for you? First off, what’s a Read more
Prior to the Covid-19 pandemic forcing us all to adopt new ways of working, living and interacting there had already been rapid uptake in digital technology in areas which had previously been dominated by face to face, offline communication. Since March 2020 this trend has Read more
One year on from the start of the Covid-19 pandemic many of us who might previously have been reluctant to try out new digital technologies are now accomplished Zoomers, Teams masters and Slack supremos. Much of the technology that has kept us connected and working Read more
Every industry has its acronyms, obvious once you know but irritatingly confusing otherwise. We want to make the process of launching your website – showcasing your products or services to the world – as straightforward as possible. To demystify the process we have put together Read more
Over time, consumers become desensitised to the same message. Your current branding strategy may be working, but you can’t assume this strategy will continue to work indefinitely. You should be considering what your brand is saying about you today, while evaluating your strategy for tomorrow. Read more
We have listed five things you can do to help secure your WordPress Website from attacks, all of them you can do without any knowledge of coding and within your WordPress admin console. Keep your WordPress installation and plugins up to date Don’t use ‘admin’ Read more
In the past year, there have been some substantial changes in the way businesses are ranking in search engines. Most of these changes have been implemented through Google, one of the most commonly used search engines, but other search engines like Yahoo and Bing are Read more
People toss the term bounce rate around, but what does it really mean? Your bounce rate indicates the percentage of people who land on a page and then leave without going anywhere else on the website. Try to visualise your home page as the entrance Read more
Social media is an invaluable, oftentimes untapped tool for reaching out to potential customers and followers who may wholeheartedly support your business. It’s a way to inspire brand loyalty, improve or build a reputation, and garner free, unlimited advertising in a smooth way that doesn’t Read more
The world of technology and digital advertising has people thinking that printed marketing is old news and should be abandoned. Companies see all of these flashy online advertisements and immediately jump on the digital advertising bandwagon throwing print advertising to the wayside. But print advertising Read more
WordPress, it isn’t just for blogging anymore! Back when it was first founded in 2003 as a blogging platform the very idea that one day it would become the most popular CMS strategy for commercial websites was a mere pipe dream. However, since that time Read more
Every SEO expert and search engine marketer has been talking about Google Panda lately. But just what is it, and how does it effect you as a business owner? To understand that, you first have to know a bit of history. Old SEO Before Google Read more
Get the right domain for your organisation We meet a lot of new and small businesses that haven’t managed to get the domain name they wanted, but now may be the chance you have been looking for to get a short and rememberable domain name Read more
Don’t get caught out by Google Penguin This is about Google Penguin and what you can do about it if you believe you’ve been affected. Google is a search engine whose primary objective is to provide quality search results. Consequently, over the years it updates Read more
Responsive web design is capable of providing an optimal user experience. If you were to use a PC and then a iPhone to browse a responsive website, you can expect the same content without a fall in convenience. This is because rather than having a Read more
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