You’ve got a great product, an attractive website and interesting content. That’s enough to attract customers and sales, right? Not really! The “if I build it they will come” approach doesn’t usually work when it comes to internet sales. Why? Because if your potential customers can’t find your website among the sea of other sites, even the best product and the best content won’t generate any sales. That’s where search engine optimisation (SEO) comes in.
What is SEO?
Beyond all of the mystic and all of the hype, SEO is simply the art and science of getting your website content ranked well with search engines like Google, Yahoo! and Bing, so that it can easily found by consumers browsing the web for information on your topic, product or service. And, of course, when they find your website, then all of your superior content and your excellent product offerings will impress them enough to make a purchase.
Why SEO is important to small businesses
Internet marketing has brought the world’s consumers to the front door of even the smallest businesses–at least the businesses that know how to harness the power the potential of the web. No longer do you need a huge marketing budget to attract customers. You just need to know how to get your website ranked where consumers that need your product or service will be able to find it. At (insert company name), we understand that most small business owners wear many hats and have more than enough things to do managing their business without learning the ins and outs of SEO. That’s where we can help. We are expert at doing what’s needed to get your website from the unnoticeable sixth (or tenth) page of Google search results to that coveted page one listing.
To learn more about the importance of SEO and how Rubber Duckiee can help your company and website get the notice they deserve and thus increase your bottom line, either call us on 0845 053 1826, or email us via our contact page.