• SWELTRAC-Rebrand-01
  • SWELTRAC-Rebrand-02
  • SWELTRAC-Rebrand-03
  • SWELTRAC-Rebrand-04

SWELTRAC Brand & Identity

Rubber Duckiee successfully won the pitch to create a new brand & identity for a organisation called; South West Transport Conference (SWELTRAC).

SWELTRAC is a pro-active transport partnership formed by a eight London Boroughs, based within the Transport department within Richmond Borough Council.

After an initial meeting with the SWELTRAC team, where we could; understand their goals, organisation, and what they wanted to achieve from the rebrand. We returned to present four very different concepts for the future brand & identity of SWELTRAC. Our ‘Uniting London’s Transport’ concept was chosen to become the new image. This concept demonstrated that SWELTRAC was an unifying force in the transport sector, it also aimed to clarify what they did and stood for to help engage the public with their work.

Using bright colours in the logo and branding, with the use of unique shapes we created an easily recognisable identity for SWELTRAC and a image that was modern.

With the brand & Identity we also delivered a new look website, business cards, stationary and promotional banners to help promote the new look of SWELTRAC.

  • Share