Is your SEO strategy right?

Is your SEO strategy right?

In the past year, there have been some substantial changes in the way businesses are ranking in search engines. Most of these changes have been implemented through Google, one of the most commonly used search engines, but other search engines like Yahoo and Bing are following suit. If your company relies on search engines for generating traffic, (what company doesn’t)…
Google Panda could get your website blacklisted

Google Panda could get your website blacklisted

Every SEO expert and search engine marketer has been talking about Google Panda lately. But just what is it, and how does it effect you as a business owner? To understand that, you first have to know a little bit of history. Old SEO Before Google began rolling out new search engine algorithms, websites were able to game the system…
What is Google Penguin, and why it matters

What is Google Penguin, and why it matters

This is about Google Penguin and what you can do about it if you believe you've been affected. Google is a search engine whose primary objective is to provide quality search results. Consequently, over the years it updates its algorithm for listing search results, with a view to improving visitor experience. When it does this, it seems to like animal…
Website owners can’t afford to ignore Google+

Website owners can’t afford to ignore Google+

Social networks have transformed businesses in a way nobody could have predicted. They provide for wonderful marketing opportunities and allow a business to reach a larger number of people in a simple and inexpensive way. Google+ is no exception, and even though it has been slow to start up, it has provided an open door to those potential clients who…
The Importance of SEO for your business

The Importance of SEO for your business

You've got a great product, an attractive website and interesting content. That's enough to attract customers and sales, right? Not really! The "if I build it they will come" approach doesn't usually work when it comes to internet sales. Why? Because if your potential customers can't find your website among the sea of other sites, even the best product and…