Over time, consumers become desensitised to the same message. Your current branding strategy may be working, but you can’t assume this strategy will continue to work indefinitely. You should be considering what your brand is saying about you today, while evaluating your strategy for tomorrow. Read more
People toss the term bounce rate around, but what does it really mean? Your bounce rate indicates the percentage of people who land on a page and then leave without going anywhere else on the website. Try to visualise your home page as the entrance Read more
The world of technology and digital advertising has people thinking that printed marketing is old news and should be abandoned. Companies see all of these flashy online advertisements and immediately jump on the digital advertising bandwagon throwing print advertising to the wayside. But print advertising Read more
Get the right domain for your organisation We meet a lot of new and small businesses that haven’t managed to get the domain name they wanted, but now may be the chance you have been looking for to get a short and rememberable domain name Read more
Responsive web design is capable of providing an optimal user experience. If you were to use a PC and then a iPhone to browse a responsive website, you can expect the same content without a fall in convenience. This is because rather than having a Read more
There was a day when getting a top ranking for a competitive search term with Google was easy. All you had to do was acquire a few thousand backlinks from various sources, all with the desired search term in the link description. If you had Read more
A QR code, or Quick Response Code, is a two-dimensional grid of tiny squares (matrix) that make up a barcode, which is usually machine-readable and holds individual information. The QR code system was invented back in 1994 by Denso Wave, Toyota’s subsidiary. The main purpose Read more
You’ve got a great product, an attractive website and interesting content. That’s enough to attract customers and sales, right? Not really! The “if I build it they will come” approach doesn’t usually work when it comes to internet sales. Why? Because if your potential customers Read more
Many companies registered within the UK are unaware of the legal requirements for business websites. Companies Act 2006 included a section know as trading disclosures, this section aims to make businesses more transparent to the public, by supplying information such as; directors’ disqualification, the business Read more
The EU Cookie Law has been around since 26th May 2011, and we are still getting clients asking us to explain how if affects them, which is perfectly understandable. Fortunately, more recently this has become easier for us to explain, as a result of the Read more
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