How to make colours work for you

Choosing colours – whether for your home, your brand or your project can be fraught to a level out of all proportion to what is so superficially superficial. But in reality, colour is not superficial is it – there have been many reams written on Read more

Plugins, the good, the bad and the ugly

Website development: what to watch out for with plugins Regardless of whether you outsource the management of your website or are building a website yourself, you should be aware of what plugins are. If nothing else, it will help you understand what your web developer Read more

Demystifying image resolution

Graphic design and image resolution Ever been confused as to why your designer or printer is asking for a high resolution (high res) image or unclear as to how to tell if the image you have is or is not high res?  Comparing a high Read more

Male officer working grinning with lightbulb above his head while working on retro computer

Demystifying Digital

Every industry has its acronyms, obvious once you know but irritatingly confusing otherwise. We want to make the process of launching your website – showcasing your products or services to the world – as straightforward as possible. To demystify the process we have put together Read more

What does your brand say about you?

Over time, consumers become desensitised to the same message. Your current branding strategy may be working, but you can’t assume this strategy will continue to work indefinitely. You should be considering what your brand is saying about you today, while evaluating your strategy for tomorrow. Read more

Minimise Your Websites Bounce Rate

People toss the term bounce rate around, but what does it really mean? Your bounce rate indicates the percentage of people who land on a page and then leave without going anywhere else on the website. Try to visualise your home page as the entrance Read more

Don’t forget your printed marketing

The world of technology and digital advertising has people thinking that printed marketing is old news and should be abandoned. Companies see all of these flashy online advertisements and immediately jump on the digital advertising bandwagon throwing print advertising to the wayside. But print advertising Read more

What are QR Codes and how are they used?

A QR code, or Quick Response Code, is a two-dimensional grid of tiny squares (matrix) that make up a barcode, which is usually machine-readable and holds individual information. The QR code system was invented back in 1994 by Denso Wave, Toyota’s subsidiary. The main purpose Read more

The Importance of SEO for your business

You’ve got a great product, an attractive website and interesting content. That’s enough to attract customers and sales, right? Not really! The “if I build it they will come” approach doesn’t usually work when it comes to internet sales. Why? Because if your potential customers Read more

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