Why are we so averse to justifying the text on materials we produce? We understand why we are asked to do this – we can see that in some respects justifying text can make documents look ‘neater’. However, while we always want the materials we Read more

Website development: what to watch out for with plugins Regardless of whether you outsource the management of your website or are building a website yourself, you should be aware of what plugins are. If nothing else, it will help you understand what your web developer Read more

A guide to images and copyright law You’ve drafted, re-drafted, honed and refined your copy so it perfectly conveys your message. And now you’ve finally tracked down the perfect image to illustrate your point – but have you checked whether you’re legally allowed to use Read more

Graphic design and image resolution Ever been confused as to why your designer or printer is asking for a high resolution (high res) image or unclear as to how to tell if the image you have is or is not high res?  Comparing a high Read more

The removal by Google of third party cookies in 2022; for some a privacy win (or improvement at any rate), for some a revenue threat and for some a threat to competition – but what are the practical implications for you? First off, what’s a Read more

Every industry has its acronyms, obvious once you know but irritatingly confusing otherwise. We want to make the process of launching your website – showcasing your products or services to the world – as straightforward as possible. To demystify the process we have put together Read more

Over time, consumers become desensitised to the same message. Your current branding strategy may be working, but you can’t assume this strategy will continue to work indefinitely. You should be considering what your brand is saying about you today, while evaluating your strategy for tomorrow. Read more

People toss the term bounce rate around, but what does it really mean? Your bounce rate indicates the percentage of people who land on a page and then leave without going anywhere else on the website. Try to visualise your home page as the entrance Read more

The world of technology and digital advertising has people thinking that printed marketing is old news and should be abandoned. Companies see all of these flashy online advertisements and immediately jump on the digital advertising bandwagon throwing print advertising to the wayside. But print advertising Read more

Get the right domain for your organisation We meet a lot of new and small businesses that haven’t managed to get the domain name they wanted, but now may be the chance you have been looking for to get a short and rememberable domain name Read more

A QR code, or Quick Response Code, is a two-dimensional grid of tiny squares (matrix) that make up a barcode, which is usually machine-readable and holds individual information. The QR code system was invented back in 1994 by Denso Wave, Toyota’s subsidiary. The main purpose Read more