What does your brand say about you?

What does your brand say about you?

Over time, consumers become desensitised to the same message. Your current branding strategy may be working, but you can’t assume this strategy will continue to work indefinitely. You should be considering what your brand is saying about you today, while evaluating your strategy for tomorrow. You should always be in the process of re-evaluating your brand positioning. Your positioning remains…
Minimise Your Websites Bounce Rate

Minimise Your Websites Bounce Rate

People toss the term bounce rate around, but what does it really mean? Your bounce rate indicates the percentage of people who land on a page and then leave without going anywhere else on the website. Try to visualise your home page as the entrance to your business. If you had numerous people walking in every day and immediately leaving…
Don’t forget your printed marketing

Don’t forget your printed marketing

The world of technology and digital advertising has people thinking that printed marketing is old news and should be abandoned. Companies see all of these flashy online advertisements and immediately jump on the digital advertising bandwagon throwing print advertising to the wayside. But print advertising isn’t dead, and it’s not going to die any time soon. While having an online…
Responsive web design is here to stay

Responsive web design is here to stay

Responsive web design is capable of providing an optimal user experience. If you were to use a PC and then a iPhone to browse a responsive website, you can expect the same content without a fall in convenience. This is because rather than having a mobile website and a 'normal' website, a responsive website is a single site that changes…
What are QR Codes and how are they used?

What are QR Codes and how are they used?

A QR code, or Quick Response Code, is a two-dimensional grid of tiny squares (matrix) that make up a barcode, which is usually machine-readable and holds individual information. The QR code system was invented back in 1994 by Denso Wave, Toyota’s subsidiary. The main purpose of the QR system in the beginning was to track vehicles during the manufacturing process…
The Importance of SEO for your business

The Importance of SEO for your business

You've got a great product, an attractive website and interesting content. That's enough to attract customers and sales, right? Not really! The "if I build it they will come" approach doesn't usually work when it comes to internet sales. Why? Because if your potential customers can't find your website among the sea of other sites, even the best product and…
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