• PIMMS-Booklet-02
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PIMMS Conference Booklet Design

A twelve page conference booklet design for an event held in the Barbican Centre, hosted the London European Partnership for Transport (LEPT) and London Councils.

There was no actual brand or identity for this project, so we created a colour palette from a range of colours we found in different documents and publications by the London Councils sent to us. There was a lot of text content for the booklet, and being that English is not the first language for some of the guests attending, we felt that we had to keep the design as clear and simple as possible, so by creating large amounts of white space we prevented the booklet from being hard to understand.

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