What does your brand say about you?

What does your brand say about you?

Over time, consumers become desensitised to the same message. Your current branding strategy may be working, but you can’t assume this strategy will continue to work indefinitely. You should be considering what your brand is saying about you today, while evaluating your strategy for tomorrow. You should always be in the process of re-evaluating your brand positioning. Your positioning remains…
Secure your WordPress website from attacks

Secure your WordPress website from attacks

We have listed five things you can do to secure your WordPress Website a little bit more from attacks, all of them you can do without any knowledge of coding and within your WordPress admin console. Keep your WordPress installation and plugins up to date Don’t use ‘admin’ as your username Remove your user with ID ‘1’ Use a stronger…
Is your SEO strategy right?

Is your SEO strategy right?

In the past year, there have been some substantial changes in the way businesses are ranking in search engines. Most of these changes have been implemented through Google, one of the most commonly used search engines, but other search engines like Yahoo and Bing are following suit. If your company relies on search engines for generating traffic, (what company doesn’t)…
Minimise Your Websites Bounce Rate

Minimise Your Websites Bounce Rate

People toss the term bounce rate around, but what does it really mean? Your bounce rate indicates the percentage of people who land on a page and then leave without going anywhere else on the website. Try to visualise your home page as the entrance to your business. If you had numerous people walking in every day and immediately leaving…
Two Key Social Media Tips

Two Key Social Media Tips

Social media is an invaluable, oftentimes untapped tool for reaching out to potential customers and followers who may wholeheartedly support your business. It's a way to inspire brand loyalty, improve or build a reputation, and garner free, unlimited advertising in a smooth way that doesn't feel overwhelming to potential customers. It's the soft sell of marketing, yet it's so much…
Don’t forget your printed marketing

Don’t forget your printed marketing

The world of technology and digital advertising has people thinking that printed marketing is old news and should be abandoned. Companies see all of these flashy online advertisements and immediately jump on the digital advertising bandwagon throwing print advertising to the wayside. But print advertising isn’t dead, and it’s not going to die any time soon. While having an online…
Use WordPress as your websites CMS

Use WordPress as your websites CMS

WordPress, it isn’t just for blogging anymore! Back when it was first founded in 2003 as a blogging platform the very idea that one day it would become the most popular CMS strategy for commercial websites was a mere pipe dream. However, since that time WordPress has grown and become the best CMS, or Content Management System, for companies and…
Google Panda could get your website blacklisted

Google Panda could get your website blacklisted

Every SEO expert and search engine marketer has been talking about Google Panda lately. But just what is it, and how does it effect you as a business owner? To understand that, you first have to know a little bit of history. Old SEO Before Google began rolling out new search engine algorithms, websites were able to game the system…